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Usage

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University of Detroit Mercy

The University name can only be identified by "University of Detroit Mercy" or (on second reference) "Detroit Mercy" or "the University." Do not use "the" in front of the full name when it is a subject or object. For instance, "Please visit University of Detroit Mercy" is correct, but "The University of Detroit Mercy will host" is wrong. If University of Detroit Mercy is a modifier, "the" may be appropriate, such as "The University of Detroit Mercy professor...," since "the" applies to "professor." When using just "the University" (on second or later reference), always capitalize if referring directly to Detroit Mercy.

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Acronyms

Generally, only provide an acronym if you use the acronym later in the same text. On first reference, provide the full name before the acronym in parentheses. For example, "The Homeless Action Network of Detroit (HAND) will team up with Detroit Mercy's Institute for Leadership and Service (ILS). HAND and ILS have cooperated on several previous campaigns."

For external or mixed audiences (e.g. press releases), always identify University of Detroit Mercy by full name on first reference. When writing only for an internal University audience, Detroit Mercy may be used without explanation.

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Alumni/alumnus/alumna

"Alumni" should be used for a plural reference; "alumnus" should be used for an individual male or "alumna" for female. Never use the slang, "alum." A generic reference to an individual should be alumnus.

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Attribution (quoting a source)

When attributing the source of a quote in Detroit Mercy publications, use said. For example: "Enrollment has exceeded our forecasts," said John Smith.

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Class year (alumni)

In all alumni publications, an alumnus' class year should be included with his/her name with the following style: "Jane Doe '89 was active as a student." Note the apostrophe before the two-digit class year. (We no longer put a comma after the class year in copy, unless it is required by the rest of the sentence's structure.)

For multiple graduation years, list each year followed by a comma, for example: "David Smith '75, '77 gave a presentation." Class year information is available in Raiser's Edge or from the Alumni Relations Office.

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Headline style

Headlines should always contain an active verb and be a complete thought.

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Numbers

Normally, whole numbers one through nine should be spelled out. Numbers higher than nine are written in digits, e.g. "All seven students were 20 years old." Use numbers for hundreds and thousands, e.g. "Detroit Mercy's student population hovered around 5,000." Use the words "million" or "billion," e.g. "eight billion people; 11 million dollars."

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